Exhibitor FAQ
Frequently Asked Questions and Load-in/Load-out & Parking
  1. When is the deadline for applying to the 2011 MVFAF? April 16th, 2012.
  2. When will applications for next year's festival be available? Applications for 2013 will be available at www.zapplication.org on Jan.15, 2013.
  3. How many images do I need to apply? Do I need a booth shot? Applications require 5 digital images of art work and no booth shot. Specifications for image formatting are all listed on the zapplication website.
  4. Do I have to be a member of zapplication to apply? You must become a registered user of zapplication in order to apply. It's simple, and can be used to apply to many shows.
  5. When will I be notified about the jury results? Acceptance letters go out within one week of the jury process. This year the letters will go out by May 4th.
  6. When must I accept and pay my booth fees? This year's booth fees must be payed by June 15, 2012.
  7. Is there any advantage to getting my fees in sooner rather than later? Yes, booths will be assigned according to the dates we receive payment.
  8. When is the deadline for dropping out and receiving a full refund? You must notify MVFAF by July 15 for a full refund, there will be no refund after this date.
  9. If I am on the waitlist when will I know if I will be invited? You would be notified after the June 15 deadline and any time after that as spaces become available.
  10. Can I call the festival to check on my waitlist status? If you are on the waitlist, and have not heard from us, please wait to contact the festival until after July 15.
  11. What constitutes a "premium space"? These spaces are drive-in and relatively level.
  12. Can I pay the $100 "premium space" fee on zapplication along with my booth fee? You must indicate on zapplication that you are sending a separate check for a "premium space" and then mail it ASAP to the festival. These booths will be allocated by the order the checks are received. There are a limited amount of these booths and your check will be returned if there are no more spaces available. You may not pay this fee with a credit card.
  13. What are my options for lighting my booth at the festival? We are dedicated to providing our Artists the optimum presentation possible. Though many spaces are low light, this is part of the charm and ambiance of our Festival. For many spaces light is not even a concern. Should you feel more comfortable augmenting the light filtering through the redwoods, here are some considerations we have come up with. It is a work in progress. Your feedback is appreciated. We have done our best to research the cutting edge alternative lighting options currently available. We have identified some representative supplier links, though they are not officially endorsed. We hope you will further your research via Google to identify the system that most meets your needs and resources.

    Recommended options include:

    12 Volt Systems - RV style lights and wiring. Depends on 12 Volt battery power. Has the advantage of running the battery all the way down. More battery hours then invertor systems. www.realgoods.com/shop

    DC/AC Invertor Systems - Depends on 12 Volt battery power. Full power for normal lighting, but short battery life due to regulated voltage cut off. Recharge station will be available at MVFAF Site this year. www.northerntool.com/catalog/buyersguides/inverters

    Self Contained LED Systems - Cost effective, easy to install and unfortunately minimal lumens (light). Recommended for display cases and spot lighting. www.pegasuslighting.com/battery-operated-lights

    LEDs - Low power usage and the future of low watt lighting. Current down side is blue spectrum light and low lumens per bulb.

2011 MVFAF Load-in/Load-out & Parking
(Please refer to "Load-In Traffic Circulation and Parking" MAP)

BOOTHS 1-65 and 103-160:

LOAD-IN (Friday: 3:30 PM-dark; Saturday: 7AM-8:30AM)

Booths 1-65: PARK along Throckmorton Ave. between Old Mill and Olive Streets (nearest to Downtown Mill Valley) and Load-In through the Lower Entrance or Central (Cascade Ave.) Entrance. You will need to come prepared with handcarts capable of covering rough terrain.

Booths 103-160: PARK along Throckmorton Ave. between Elma and Old Mill Streets (to access Upper Park) and Load-In through the Upper (Library) Entrance or Central (Cascade Ave.) Entrance, or though gaps in fencing along the sidewalk. You will need to come prepared with handcarts capable of covering rough terrain.

All Upper and Lower Park exhibitors: PLEASE NOTE: Parking on Throckmorton is limited, so please move your vehicle as soon as you have unloaded so other exhibitors can find a space.

Student volunteers may be available to help you after 4PM Fri., or Sat. AM.

EXHIBITOR PARKING will be available Saturday and Sunday at the Old Mill School playground, Entrance on Old Mill Street. Please park according to instructions of Volunteer Parking Coordinators so we can fit as many vehicles as possible into this tight space!!

NO VEHICLES WILL BE ALLOWED TO ENTER CASCADE DR. FROM THROCKMORTON AVE. AT ANY TIME!!!!

LOAD-OUT (Sunday) will begin after 5:30 (once our patrons have cleared the park). Break-down begins at 5PM. Booths 1-65 and 103-160 will Load-Out to Throckmorton Ave. in reverse of Load-In (but it will be more hectic!) Please be patient as parking is limited; cooperation with your fellow exhibitors will insure a peaceful and pleasant experience.

FESTIVAL GROUNDS SHOULD BE CLEARED BY DARK AS THERE IS NO LIGHTING. NO VEHICLES MAY REMAIN AT OLD MILL SCHOOL PARKING AFTER 8PM. ANY VEHICLES LEFT THERE WILL BE TOWED AT EXHIBITOR'S EXPENSE!!!

BOOTHS 66-102
("Premium" Drive-In Booths):

LOAD-IN Follow the INSTRUCTIONS on the GREEN "LOAD-IN PASS" in your Exhibitor Packet. You must Display this Pass on your Dashboard to Drive into Festival.

BEGINNING at 3:30 PM on Friday use the "Traffic Circulation & Parking" Map to get your vehicle onto the LOWER PART of Cascade Dr. (take THROCKMORTON up past the Park and Library to JOSEPHINE, left on Josephine down to CASCADE, left on Cascade to intersection w/ Molino):

NO VEHICLES WILL BE ALLOWED TO ENTER CASCADE DR. FROM THROCKMORTON AVE. AT ANY TIME!!!!

LINE-UP at Intersection with Molino on right side of Cascade Dr. and wait for TRAFFIC MONITOR (in ORANGE VEST) to direct you to

your booth. Space in the Drive-In area is very tight, so you may need to wait until other booths have moved in or out. PLEASE BE PATIENT.

Saturday morning set-up people are encouraged to come early -- you MUST have your vehicle OUT of the park by 8:30AM!

NOTE: If you have a big truck or long trailer, please call Tom Killion at 415-663-1516 in the week prior to the show to discuss special arrangements.

Booths 100-102 and 96-98 will NOT be driving directly onto the site, but will be able to park along Cascade Dr. very close to their booths to unload. Booths 96-98 will have a steep downhill ramp to get to their sites, so please come prepared!

EXHIBITOR PARKING will be available Saturday and Sunday at the Old Mill School playground, Entrance on Old Mill Street. Please park according to instructions of Volunteer Parking Coordinators so we can fit as many vehicles as possible into this tight space!!

LOAD-OUT (5:30PM onwards Sunday evening)

Exhibitors may begin taking down their booths at 5PM, but NO ONE can bring a vehicle into the Park until after 5:30PM! Exhibitors must have their booth disassembled BEFORE they can drive their vehicle into the park.

Beginning at 5:30 PM Sunday evening Exhibitors w/ Drive-In Booths may line up their vehicles on CASCADE Dr. at the intersection w/ Molino (use same traffic pattern as Load-In to get there). Give TRAFFIC MONITOR your booth number and WAIT in line until instructed to enter park. Because of very tight conditions, your place in line does NOT guarantee your order of entry into the park. Please BE PATIENT as Load-Out is always more hectic than Load-In!!

FESTIVAL GROUNDS SHOULD BE CLEARED BY DARK AS THERE IS NO LIGHTING. NO VEHICLES MAY REMAIN AT OLD MILL SCHOOL PARKING AFTER 8PM. ANY VEHICLES LEFT THERE WILL BE TOWED AT EXHIBITOR'S EXPENSE!!!