Our Story

Festival beginnings circa 1958.

A large group of people gathered outdoors, posing for a photograph.

History

For over 60 years, the Mill Valley Fall Arts Festival has been the soul of our town. From the earliest days (1957) when a small group of artists exhibited their works in downtown store windows, through the years that the Festival was held in Lytton Square until we moved to our glorious redwood grove in Old Mill Park, the Festival has always been an annual moment we share - it marks the years in our lives, it brings us together.

In 1962 the Festival committed to a long term vision, became a nonprofit organization and moved to its present site at historic Old Mill Park.

In 2021, the 501(c)(3) Friends of Mill Valley Fall Arts Festival merged with the 501(c)(4) Festival to become a single 501(c)(3) non-profit organization, making it more easily eligible for grants and endowments.

A vintage poster promoting the second annual Mill Valley Fall Festival, featuring events like a fashion show and artist's exhibit.

The Spirit of Mill Valley

MVFAF reflects the spirit of Mill Valley and our heritage of volunteerism. Scores of volunteers staff every part of the Festival during this two-day event. They help build the Festival, staff the gates, sell merchandise, aid the musicians, spell our artists when they need a break and do just about anything that needs doing.

Local businesses support the Festival with in-kind services and donations including our food and beverage providers who partner with local nonprofits. Entertainment is by beloved Bay Area performers at the main and children's stages. Children's arts activities are supported by the Festival Board, Friends of the Festival, local high school students and youth organizations.

A black-and-white vintage fashion illustration featuring three women in 19th-century dresses with detailed bodices and skirts, with text indicating it is from the Milwaukee Journal and the Manitowoc County Festival & Fashion in Mill Valley.

Our Mission and Passion

The Staff, Board and Committee work all year to produce an annual event where everyone can discover local and national fine arts and crafts amid the natural beauty of Mill Valley in the safe, magical setting of Old Mill Park. The Bay Area Community comes to view and purchase world-class art, hear and see first rate musical and theatrical performances and enjoy delicious food.

How we support the Arts

The 2025 Festival will donate free exhibition space in the Special Presentation Grove  to Art For A Better  World featuring the work of neurologically diverse contemporary artists from around the Bay Area.  It is our hope that this opportunity for these artists to display and sell their work increases awareness of the value of diversity while helping to support these neurologically diverse artists and the institutions that support them.   Work from the following groups will be for sale in the Grove this year: Autistry of San Rafael, Creative Growth from Oakland, and Art Without Boundaries from Marin County. 

Every year the MVFAF supports 4-6 Emerging Artists between the ages of 19-26 by providing these young artists with  free booth space at the Festival where they can begin to get exposure of their work and also by providing mentorship around displaying and selling their art at the festival 

The MVFAF also awards scholarships to three junior and three senior high school arts students from Marin County high schools so they may have financial support to pursue their artistic ambitions.  

We strive to continue our tradition of:

Black and white illustration of a pine cone attached to a pine branch with long needles.
  • Presenting a high quality family friendly event.

  • Providing a showcase for new and emerging artists.

  • Encouraging and fostering education in the awareness and appreciation of fine arts and crafts.

  • Providing an open and continuing dialogue between established artists and the public.

  • Creating a platform upon which local service organizations are able to raise a large portion of their operating budgets.

  • Celebrating the beauty, majesty and peacefulness of our special redwood grove.

Discover the heart of the magic—step into a world of wonder.